Outdoor Advertising: The Discovery Beyond Vision

“Make it simple. Make it memorable. Make it inviting to look at.”- Leo Burnett.

 

The evergreen advertising channels that have dominated for decades include newspaper ads, pamphlets, hoardings, billboards, etc. In the recent past, it's visible that the demand for outdoor advertising activities is shrinking due to the increasing demand for digital media. Well, it’s not over yet. Thanks to the Indian government for the rapid development in infrastructure in tier-2 and tire-3 cities. This will boost the opportunities for outdoor advertisements in different commercial spaces like shopping malls, airports, flyovers, railway stations, metro stations, bus stops, etc. Generally, outdoor advertisements face challenges due to their unorganized structure, lack of proven potency, weaker monitoring system, and heavy cash flow. Especially this advertising segment is heavily dependent on various uncontrollable factors like company size, market demand, campaign type, and the location of ads.

 

There are many reasons to bring businesses outdoors, even with such difficulties:

 

• Due to their diversified nature, outdoor advertisements have a broad reach not only to the existing audience but also to the future audience if placed strategically at the right location for the right audience.
• The traditional paper hoarding advertisements are still carrying the legacy of feasibility for both high-end and local businesses.
• As a basic consumer behaviour, the targeted audiences usually think 10-times before their purchase activities. With a long-lived reputation for building trust through editorial content with clarity, hoardings and newspaper ads have been reaching a vast audience for decades.
• On average, people spend 1/3rd of their day outside, especially in public places like bus stops, railway stations, airports, flyovers, and coffee shops. That is the time and place when businesses try to reach their right set audience.
• As the length of metro rail connectivity has been increasing day-to-day, especially in metro cities, businesses are trying to capture their audience's attention during peak hours through digital billboards.

 

For impactful and engaging outdoor advertisements, we offer:

 

• We blend technology with our creativity which will be an asset to your business growth.
• As we understand your customers and their expectation of you, we deliver research-oriented quality content and taglines to place your advertisements strategically.
• We always crave ideas for creative designs that will create engagement and a good customer experience.
• We suggest ideas that fit your requirements and the size of the pocket.

 

TO PROMOTE IN THE OUTDOOR ADVERTISING SPACE, CONTACT: csbbsr@canonfirecreatives.com, 9937336692, 9437015037