Is Video Content the Modern Day Killer Marketing Strategy?

“We are operating in a world where one good video can lead to a massive social following.”- Mike Henry.

 

As an image is worth a thousand words, in parallel, video content is worth a thousand images.In the current marketing world, most customers prefer time-saving methods to collect information before taking action on their wish lists. As smartphones are not a part of any luxury items, the reach and engagement of video content have increased, especially after the pandemic. As per reports, video contents are twice effective as any other mode of content and effectively convinces consumers to buy products. Due to the limited capacity for texts and images, businesses have opted to create video ads though they are expensive. Over 50 percent of Indian companies are now using video content as an effective marketing tool.

 

• The concept of animation videos brings a creative idea to life with a mixture of promotional messaging, entertainment, hilarity, simplicity, and nostalgia. Strengthening the creative video-making process improves sales.
• Often people buy from those companies who deliver trust along with the product. With this in mind, businesses are using secure and easy-to-use video platforms to create an authentic brand connection with the customers to make them feel familiar with the products even before buying.
• Through efficient video campaigns, businesses can deliver more right information to their audience than any image campaign. The tendency of interactiveness in the video contents is also great for increasing brand awareness.
• The video contents are more than just a trend. It enables businesses to increase the time spent by the visitors on your website. It also increases the chances of improvement in google search engine ranks.
• Not only the brand awareness, sales, and google search engine rank, but video contents also help businesses increase their audience reach on social media.

As different businesses have different needs, a blend of high-quality video, image, and text content will always help them reach their customers. With proper planning and creativity, amazing pocket-friendly marketing videos can be created for the audience to generate incredible conversions. If you have a camera option on a smartphone for creatives, it also has a video recording option available on the same smartphone.

 

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