The primary roadblocks to social media campaigns of businesses

“Content is fire, and social media is gasoline.”- Jay Baer.

 

Who would have thought that social media to become so influential for modern-day businesses 15 years ago? With so many people using smartphones nowadays, marketers have identified them as a primary marketing tool to promote.

 

Social media is a low-cost and impactful mode of advertising that reaches the targeted audience quite effectively. As the platforms are experiencing continuous growth monthly, it has become a crucial marketing technique to engage with the potential audience, create website traffic, increase digital presence, bring brand loyalty, and drive sales. They help businesses target the right audience with the right information to showcase the products or services at the right time.

 

Why is social media marketing so important for businesses?

 

• There are no other forums like social media to interact and share the brand story with the audience to stay at the top of their minds.
• Once social media marketing is strategized effectively, businesses can grow their audience at a low budget and experience an increase in traffics to the websites.
• Social media allows businesses to analyze their competitor's marketing strategies for their betterment in the market in terms of strategy and audience interaction.
• With the provision of "open to all", social media empowers businesses to understand the likes, dislikes, buying patterns, or interests of their target audience, so that they can bring better marketing strategies.
• Businesses can promote and sell their products or services online through social media.

 

Even with such importance, many businesses fail at the social media stage. Just developing a plan with the help of some professionals will not be enough; businesses need to create strategically strong and effective campaigns to succeed. Here are some social media marketing challenges and their counterparts that businesses are facing nowadays.

 

• It's known to everyone that the organic engagement of social media is taking a downward trend. So, businesses need to do paid campaigns alongside organic ones to counter this challenge.
• With the legacy of established players have captured the market, it's crucial to have a distinct brand voice for the new-age businesses to stand out. The originality of content makes the brand voice distinct in the market.
• Now, most businesses are going for a multi-channel social media presence to cover a wide audience base. The content deadlines and engagements across platforms may create confusion in the strategy. So, it will be a wiser decision to choose the right social media platforms for the business and prioritize the efforts on those platforms.
• Keywords are those elements that rank any business higher in the customer's search results and create an advantage to reach more audience. So, it is essential to choose the right set of keywords in content creation to make the business discoverable easily in the search results.
• Lack of exposure to social media among key stakeholders is one of the common challenges in the social media marketing strategy. So, it is important to conduct market research and plan the strategies accordingly.
• Creativity and out-of-the-box ideas always revolve around the social media marketing strategy. With heavy competition and the legacy of established businesses, it is crucial to be proactive in terms of creative ideas, marketing trends, and engagement strategy to stay up in the market.

 

If you are hitting these roadblocks, don't quit or panic. Just be proactive and keep your presence moving forward. FOR ANY ADVERTISING AND PROMOTIONAL ACTIVITIES, CONTACT: csbbsr@canonfirecreatives.com, 9937336692, 9437015037. We are here for you and happy to help!