There can never be a substitute for newspaper ads!

“The advertisement is the most truthful part of a newspaper.”- Thomas Jefferson

 

Previously, everyone's morning usually started with the aroma of tea and newspapers. Nothing matches the joy of the news, advertisements, and inserted pamphlets printed through those fresh sets of papers with colour splashes. But the evolution of technology has turned that news and ads under doorsteps into a notification on mobile phones. Slowly but sadly, the print media is moving away from the mainstream to provide room for the new age digital media.

 

Newspaper advertising has been the longest-running mode of advertising available for businesses for decades. Not only physical prints but also modern-day digital prints have been contributing to consumer advertising with fresh creative elements. Depending on the business goal, certain variables are added to the newspaper ads like catchy taglines, a blend of attractive colour splash & creatives, the competition for suitable ad space, the right time, etc.

 

There are three main categories of newspaper ads- display ads, classified ads, and newspaper inserts. The display ads usually occupy a square or rectangular space in the newspaper with great taglines and creative elements to draw the audience's attention to the product or service. Generally, these are quite expensive. Classified ads appear in specific categories like announcements, sales, employment, or various activities. And newspaper inserts are small page printed ads that are inserted inside the newspapers to trigger the buying behaviour of the audience.

 

Advantages of newspaper ads:

 

• Due to its wide circulation and existence, it allows businesses to reach a vast audience. And the evolution of the internet has even pushed a step ahead in terms of audience reach.
• Newspaper ads have always been the economical mode of advertisement except for display ads, where the cost depends on the ad spaces.
• Newspaper ads provide better opportunities and unlimited creative possibilities for businesses.
• As newspapers are considered the most trusted medium, it creates a positive image for the businesses among the target audience. This builds a healthy business-audience relationship.
• Newspaper ads are beneficial not only for those big MNCs but also for local businesses.
• The newspaper allows businesses to repeat the advertisements in a short period and act as a reminder to the customers.

 

Though it looks old-fashioned, newspaper ads are still relevant for business growth. Make sure thorough research has been done on the target audience, choose a suitable newspaper for the business, and invest in creativity.

 

FOR ANY ADVERTISING AND PROMOTIONAL ACTIVITIES, CONTACT: csbbsr@canonfirecreatives.com, 9937336692, 9437015037